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Last Saturday, the Communications Department of the Calpe City Council organised the first conference of journalists in public administrations. One of the main conclusions of the conference in Calpe, attended by more than 50 journalists from different public administrations, was that communication must serve the citizen and not the politician.
This is the first time that a conference has taken place in Spain, attended by journalists working in public administrations, with the aim of reflecting on the problems and questions that concern the work of these professionals.
The conference included 2 keynote speeches. In the first, Antonio Nevado, head of the Press Department of the National Police, explained the development of this institution, which moved from traditional communication channels to communication via social networks and became one of the reference organizations in the world. The Twitter account of the National Police, with 3 million followers, is the most respected institutional profile in the world, even before the FBI.
The second of the keynote speeches was given by Patricia Plaja, head of communication at the Mossos d'Esquadra, the Catalonian Regional Police, who explained the social network management carried out by this organisation during the Barcelona terrorist attacks and which has become a reference point for how to communicate with citizens in emergency situations.
The day was completed with 3 round tables.
The first dealt with the challenges faced by communications departments today. The discussion was moderated by Patricia Pastor from the Communications Department of the Calpe City Council; communication experts such as Pilar Muñoz from the Hospital La Fe in Valencia, José García from the Generalitat Valenciana (Valencian Government) or Laura Baldó from Alicante-Elche Airport and Valencia participated in the panel discussions.
The second of the roundtables dealt with the situation existing in many public administrations between journalists who are appointed as advisors and those journalists who are civil servants after overcoming an exam for Public Service. Paula Meseguer of the Costa Blanca Tourist Board, Ana Perales de Labora of the Generalitat Valenciana, Rafa Ordoñez of the Diputación de Valencia and Gema Marí of the Alboraya City Council participated in this table. The table was moderated by the person in charge of political information of Information, the daily newspaper, Pere Rostoll.
The third of the panel discussions focused on a topic that reflects the changes in the routines and working methods of the communications departments and was entitled "I this the End of Press Releases? Encarna Hernández de Novagob, Jorge Villar of Elche City Council, Daniel Robles of UPV and Toni Fuster of Benidorm City Council took part in this discussion. The discussion was moderated by Amparo Soria of the Calpe City Council. .
The conference was attended by more than 50 journalists from various public administrations, including the city councils of Mollet del Vallés, Pozuelo de Alarcón, Denia, Castellón and the Conselleria de Agricultura (Ministry of Agriculture of the Regional Government).
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