Calpe Town Council, through the Tourism Planning Department, has launched a campaign under the name ‘Take care of Calpe today. Enjoy it always’ with the aim of promoting responsible and sustainable tourism in the town.
The campaign consists of the dissemination of mupis with an image of the Penyal d'Ifac Rock from which a multitude of plants and plant species sprout and with a skirt full of trees to raise awareness among tourists and residents about the importance of caring for the environment. A leaflet will also be distributed with a decalogue of good practices to achieve a more sustainable Calpe. In this sense, there is an incentive to explore and protect Calpe without leaving rubbish, taking care of the biodiversity during the visits, to contemplate the fauna of Calpee from a distance, to reduce the use of water in showers and irrigation, as well as to use the containers correctly and to make a responsible consumption of energy. Tourists are also invited to share local traditions, to shop in Calpe's shops, to taste the local gastronomy in the town's restaurants and to stroll through the streets keeping the environment clean and well cared for, among other tips.
The leaflet will be distributed through letterboxes as well as from the tourist offices and has been published in Spanish, Valencian and English.
On the other hand, the campaign will be disseminated through bicycle mupis, mobile mupis that will spread the message of the need for a more responsible and sustainable tourism in different parts of the town. And the campaign will be completed with an online part through social networks and mobile geolocation.
This initiative is part of Calpe´s Tourism Sustainability Plan e and its offline part will be subsidised by the Patronato Costa Blanca of the Diputación de Alicante.
‘We wanted to use a striking image for the campaign in order to attract attention and call for reflection that if we do not take care of the Calpe of today, the Calpe of the future will be only a virtual reality, we will have nothing,’ said the Councillor for Tourism Planning, Mireia Ripoll. And she insisted that although the campaign is aimed at both tourists and residents, we want to emphasize the message that the tourist has the same responsibility as the locals to make Calpe a more sustainable and friendlier town’.