Calpe Town Council, through the Tourism and IT departments, has installed a digital kiosk in the tourist office in the salt flats, which will allow tourists to give their opinions on the tourist services received and thus find out their level of satisfaction.
This is an innovative pilot project in the evaluation of tourist services, within the framework of the Intelligent Tourist Destination. In this way, the data collected will make it possible to identify areas for improvement in customer service and to implement the necessary changes.
The kiosk will allow visitors to provide immediate feedback on their experience with the tourist services received. Intuitive touch interfaces and up-to-date software will be used for a smooth and efficient user experience and advanced analysis tools will be implemented in order to process the collected information immediately. Surveys conducted through the kiosk will be anonymous, thus ensuring user privacy and encouraging honest responses.
The kiosk used in this project comes from another department, so it has been given a second life promoting the circular economy in line with the sustainability objectives of the municipality. It is also optimised for efficient energy consumption to reduce the carbon footprint of the project.
After the pilot phase, and depending on the results obtained, it is planned to extend the number of these evaluation kiosks to other tourist facilities of Calpe Town Council. This expansion aims to create a comprehensive network of feedback points covering all aspects of the visitor experience in the municipality.
‘This initiative represents an important step in the transformation of Calpe into a Smart Tourism Destination, demonstrating the Town Council's commitment to service excellence, adapting to the changing needs of visitors in the digital age, and promoting sustainable practices and circular economy’, said the Councillor for Tourism Planning Mireia Ripoll.