Calpe participates in the World Travel Market with the aim of securing the British market from Brexit

Thursday, 31 October, 2019 - 11:45

The Tourism Department of the City of Calpe will take part in the World Travel Market in London, the most important tourism fair in the world, from 4 November, with the clear aim of maintaining the important British market in Calpe.

The British tourist is one of the most traditional of Calpe together with the German; in fact he is the most important international market; therefore the tourism department of the city aims - because of the nearby Brexit - to strengthen those measures to ensure that the British tourism does not diminish.

During the fair, direct campaigns will be carried out with British travel agencies and tour operators, insisting on those tour operators who already offer Calpe in their catalogues, but also on those who offer the product bicycle tourism.

Although the 2019 season can be considered satisfactory as demand has been maintained in a complex environment affecting the tourism markets, the side effects that Brexit produces on the UK market have been accompanied by a slight decline in British tourists. The recent bankruptcy of Thomas Cook is a clear example of the current tourist situation and it is therefore necessary to step up advertising efforts in the traditional markets for Calpe, such as the British market.

In this context, in the fourth quarter of the year, the Tourism Department commissioned a specific promotional campaign for the United Kingdom in order to make the destination known to new travel agencies and tour operators.